How to bring stories to life and put feelings into words. The StoryTagging project has offered the possibility to support entrepreneurs in finding creative ways of bringing place-based stories to life. In the Swedish region Västerbotten, the project partner has arranged workshops together with the communicators at Krux, who explained the basics of dopamine, endorphine and how to awaken emotions. The participants used their own activities and place to formulate stories using storytelling tools such as drama and happy endings. One of the participants was Anders from Saxnäsgården, who put together a short story about hiking in the Saxnäs area. In it, the main character is saved from sore feet and insecurity about finding the right gear by the breathtaking views of the landscape and comfort when returning to Saxnäsgården. His story can be found on the webpage of Saxnäsgården.