The StoryTagging project combines traditional storytelling with modern technologies to help increase the visibility and market reach of creative practitioners working in remote areas.
The project will develop a digital platform (both a website and Apple and Android apps) that will allow creatives to harness those stories that make Northern regions distinct: place, identity & community; folklore; cultural heritage; landscape & natural heritage.
Partners will work with local communities to gather up to 30 stories in each partner country and present these in a variety of multimedia formats. Creative practitioners in each of the partner countries will then be invited to apply for a small grant allowing them to develop new products or works inspired by these stories.
The digital platform will be used to both bank the stories and to market and sell the products to online visitors. It will collect data analytics allowing creatives to better understand their global audience. The project will also create a skills hub to train participants in digital marketing skills. At the end of the project, this platform will be available for the use of communities and creatives across the NPA area as a not-for profit business model will be adopted to sustain the digital platform.
Northword is the brand name that will be adopted for the digital platform.
Elsa Cox- Project Manager
Robert Gordon University Orkney
+44 (0)1856 851704
+44 (0) 7786686306